A Healthy Mind in a Healthy Body – Why Students are a Key Audience for Supplements

30. 07. 2017

Some  of  the  toughest  situations  you  ever  have  to  deal  with  hit  you  when  you’re  at college. Your brain needs to be at its sharpest and you have to memorize pages and pages of facts. Preparing for exams and tests is hugely stressful and often involves sleep deprivation (as can the active social life many students enjoy).

 

PS improves academic performance

 

It  is  thus  unsurprising  that  research  in  the  US  suggests  that  college  students  are  more likely to use dietary supplements than the general population. And when you consider supplements containing phosphatidylserine (PS), of which Enzy PSTM is one of  the  leading brands, it is striking how many of the benefits fit with students’ needs.

PS is an essential constituent of cell membranes, and an important player in brain-related biochemical  pathways.  Supplementation  with  PS  is  safe  and  beneficial  to  a  range  of mental  functions,  including  memory,  learning  and  attention.  In  one  study,  120  students took either PS-supplemented milk or a placebo for 40 days. Various aspects of cognition – including  directed  memory  and  associative  learning  –  were  better  in  the  PS  group, indicating  its  potential  to  improve  academic  performance.

 

 

By blunting levels of cortisol and alleviating negative feelings associated with high-pressure events, PS can also support students experiencing daily stress. Separate studies have shown it to be beneficial both before a math exam  and a mock job interview.

 

 

But college is not just a time for intellectual exertion. In North America in particular, levels of  participation in  sports are  very  high. There  are  thought  to  be  nearly  half  a  million student athletes in the US,   and college can be a springboard to a professional sporting career. For many students, performance on the track or field is far more important than Grade  Point Average.

Again PS can help. While best known for enhancing cognition, the body of evidence for its role  in  sports  nutrition  is  growing.  Results  from  studies  looking  at  a  variety  of  different forms of exercise, including cycling, running, soccer  and  weight-lifting,  have  shown  that  PS leads  to  improved  peak  performance,  lower  recovery  time,  reduced  muscle  soreness,  and an  increased  feeling  of  well-being.  And  of  course,  if  your  chosen  sport  requires  both athletic  prowess  and  mental  concentration,  a  supplement  containing  PS  kills  two  birds with  one stone.

 

 

Students have a unique set of needs – few other groups face the same combination of intellectual challenge, physically active lifestyle, and  emotional  stress.  Formulators  and marketers of dietary supplements would be wise to target them as an important audience,  and to consider PS as a key ingredient to reach them.

 

 

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